But, if you’re a photographer, illustrator or other creative type you want as many people to know about you as possible. Well, let me qualify that: you want as many of the right people as possible to know about you, and by “right” I of course mean the people who would potentially hire you.
You know about sharks? They have to keep moving, constantly, in order to breathe…otherwise they die. You’re the same: if you’re not relentlessly promoting yourself, rest assured that your competitors are and your business will die. You may be the very best at what you do, but if that message doesn’t get through to enough people to keep you operating profitably, all the talent in the world isn’t going to save you.
Business success is achieved through creating a well-rounded marketing plan for a fixed period of time (such as an entire year) and then sticking to it.
I’ll work with you to make that happen.
And, while we’re at it, some of the marketing-related questions we can address include:
Who are you as a creative? What do you do (segmentation) and how do you do it (your style)?
Do you produce creative imagery for commercial, editorial, or corporate clients, or some combination of these?
What niche(s) are you trying to fill? What are the specific markets for those niches and can they sustain you in business?
What is your brand? How are you perceived in the marketplace, and is this an accurate perception of both what you do and what you want to do?
Prospecting: how do you find new clients?
Client retention: how do you keep the customers you already have?
Pricing is flexibly tailored for each project based upon your specific needs and financial situation, with fees partially determined by the size of your company (start-ups and self-employed individuals, for example, pay less than an established company with a dozen employees). So, there’s a strong likelihood that cr8vstrategy can develop a working relationship with you that’s highly effective and yet also fits your budget. Oh, and payment is easy: cr8vstrategy accepts MasterCard, VISA, Discover or American Express.
Give a call or send an e-mailon a “no-obligation” basis to let me know your specific needs.