cr8vstrategy™

But, if you’re a photographer, illustrator or other creative type you want as many people to know about you as possible.  Well, let me qualify that: you want as many of the right people as possible to know about you, and by “right” I of course mean the people who would potentially hire you. 

Business success is achieved through creating a well-rounded marketing plan for a fixed period of time (such as an entire year) and then sticking to it.  

I’ll work with you to make that happen. 

And, while we’re at it, some of the marketing-related questions we can address include:

• Who are you as a creative? What do you do (segmentation) and how do you do it (your style)?
• Do you produce creative imagery for commercial, editorial, or corporate clients, or some combination of these?
• What niche(s) are you trying to fill?  What are the specific markets for those niches and can they sustain you in business?
• What is your brand? How are you perceived in the marketplace, and is this an accurate perception of both what you do and what you want to do?
• Prospecting: how do you find new clients?
• Client retention: how do you keep the customers you already have?